It sounds simple, but providing value for both parties is the key here. More complex setups and optimization require more hand-holding, simple software products require less guidance to get the most out of them. To decide which suits you best lies in the complexity and breadth of the product. Is a free trial or a demonstration best? Free Trials and demonstrations both have advantages and disadvantages. For both the software provider and the customerīy the end of this article, you’ll know whether to offer a free trial or a demonstration for your product, as well as whether to opt for a free trial or a demonstration from a customer’s perspective.įirst, let’s give you the quick answer so you can get a measure of it, then we’ll dive into the whys and wherefores of what suits who best. Here we’re going to explore both free trials and demonstrations and outline the pros and cons for each, along with the benefits and most favored outcomes. It might seem like a simple answer, but actually, the choice of whether to provide a free demonstration or a free trial could not only make a difference to the customer experience but can also impact sales of the product.
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